Friday, 22 June 2012

INSIGHT 51 - Spring 2012 sneak peek

I once had a conversation with Fredrik (Malmo and ex Hem and Haw/Mjolk designer) about his vision and ideal for his label Malmo. He stated its a helluva lot harder to produce a two button suit blazer that's affordable than designing one that's expensive. Sure you anyone can pump one out that retails for $1200 but its a lot harder to keep the retail price at under $300. Yep, the hurdles. There's production factories, minimums and plenty of other obstacles to get around to keep an item affordable for the masses. I totally agree. There's a few great labels nowadays that are producing some wicked design with equally wicked prices. INSIGHT 51 is one of those labels. Sure they're not a suiting label but damn, they know a thing or two about their own market. Born out of the northern beaches of Sydney, these surf/skaterats really encompass the laid back lifestyle that us Queenslanders love. Insight also collaborate with a talented bunch of artists ( garage artist series) and their seasonal campaigns have become legendary. This July, Violent Green will be carrying the menswear component from Insight 51 and here's a little sneak peek. Prices are gonna make you laugh.....yep, laugh right to the bank.
For enquiries, please email

Insight 51 will be available in Violent Green stores from July 2012

posted by sim


No comments: